While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it.
Google understands that you'd like to let others know about the hard work you've put into your content.
Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject.
As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.
